Drum Fantasy Camp Arthur Lipner Mike Stern Oz Noy Steve Smith Dave Weckl

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Steven Orkin has established a unique place in the music industry; almost as unique as the path that got him there. A former advertising agency executive who started his career in corporate marketing, Orkin uses his skills to help artists navigate their businesses.

After earning a degree in English literature at the University of Cincinnati, Orkin began his career behind the news desk at television stations in Cincinnati and Cleveland. He wrote and co-produced hundreds of news stories and also coordinated an original news project called “News Neighbors.” The project’s purpose was to gather and report more positive stories about urban neighborhoods.

After nearly two years in television, Orkin accepted a marketing position at MBNA Corporation, then the world's largest independent issuer of credit cards. It was at MBNA where Orkin's liberal arts background came face-to-face with an untapped business sensibility.

At MBNA, Orkin learned the business of direct response and customer relationship marketing. He helped grow many of MBNA’s affinity credit card programs through direct mail, telemarketing, direct promotions and advertising. This created a foundation of business acumen that would allow the more creative side to come through.

After four years with MBNA, Orkin moved into an account management position at Wyse Advertising. He gained a wide range of strategic marketing experience working with a major electric utility, B2B publishing companies, a retail jewelry chain, and more.

After three years with Wyse, Orkin was invited to join a small business-to-business marketing communications firm. The firm was eventually bought by a larger agency and Orkin, along with most of the employees who came over from the smaller firm, was laid off.

Just a week before losing his job, Orkin had won a new account for the agency. Upon hearing of the layoffs, the company expressed an interest in staying with Orkin. Starting with this one client, Orkin decided to begin consulting.

While prospecting for new business, Orkin came upon the Web site of legendary drummer Dave Weckl. They next thing he knew, he was pitching ideas to Weckl at the NAMM Show in Anaheim, California. 12 years later, Orkin has managed countless promotions for Weckl - including a highly successful crowd funding project that achieved 170% of goal and more than 2,300 customers.

Since then, Orkin has completed wide-ranging work for Weckl drummers Steve Smith, Peter Erskine, Tommy Igoe, and more. He has also worked with guitarist Oz Noy, Mike Stern and Peter Mayer (Jimmy Buffett).

In 2007, Orkin launched Drum Fantasy Camp. Now in its 11th year, the camp is one of the largest of its kind in the world - attracting drummers from 15 countries each year to learn from some of the world's most accomplished drummers.

Orkin is driven by the social and spiritual consciousness of music. He feels that many musicians are vulnerable in the business world; that they need an advocate.

This is the mission of
Orkin Marketing and Management
.

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Drum Fantasy Camp

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