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Dave WecklPeter Mayer
Click here to read about
how we help our clients.

Quick Facts

About E-Mail Deliverability

Industry experts claim that 20-25% of broadcast e-mails are ever opened.
Our clients experience open-rates of up to 60%.


E-Mail Database Growth

Legendary drummer Dave Weckl's database has grown from 500 to more than 5,800 names while working with us.

 

Sample Newsletters


Drummer Dave Weckl's e-Magazine
(click image to open in a new window)


Drummer Steve Smith's e-Magazine
(click image to open in a new window)

MySpace Pages

Dave Weckl
Joel Rosenblatt
Steve Smith
Peter Mayer

Musicians, whether they are independent or under contract, often find themselves responsible for marketing and development. This isn't their core competency and it isn't what they want to be doing - but sometimes, there is no choice.

Orkin Marketing works with artists to help them:

  • identify, take ownership of and grow their fan-base
  • build, maintain and grow relationships with fans
  • develop and sell products to fans
  • strategize and execute marketing and public relations

We team up with record companies to help their artists. We also get referrals from webmasters who have completed web sites for musicians, but need help in driving site traffic and dynamic content to keep visitors coming back.

Here's how we do it...

E-Mail Database Management

One of the most valuable tools for a musician is a database of fans. Many musicians' Web sites have a way for fans to provide their e-mail addresses, but they don't take many critical steps that are crucial to building and maintaining an effective and profitable database, such as:

  • automating the sign-up process so that adding e-mail address is seamless and accurate

  • capturing information that will help determine who is signing up

  • providing instructions for fans to help ensure their spam filters don't block your messages

  • using e-mail technology that automatically sends e-mails (unlike Outlook and Entourage) to avoid headaches, maximize deliverability of messages and actually see results of mailings - such as who opened them, what links they clicked and who they forwarded it to, etc.

OMC takes care of all of this - but we take it a step further...

Driving Web Site traffic to build the database...

Current fans and potential fans are out there on the web. The key to boosting web site traffic and, ultimately, growing that database, is to reach out to every corner of the Internet. But how do you do that affordably?

Orkin Marketing develops targeted messages and broadcasts them in hundreds of newsgroups and message boards with related themes to your career, your music and every related subject under the sun. We also develop relationships with web sites that are likely to link to your web site or share content.

Developing timely, meaningful content to bring fans back and drive more sales...

Working cooperatively with your webmaster, Orkin Marketing creates a newsletter that is posted on your web site. We work with you to develop a monthly or bi-monthly newsletter to deliver fresh content that keeps people coming back.

Every month (or two), fans on the e-mail list receive a sharp-looking graphic e-mail from you. They click a link that takes them to the newsletter, where they get tour dates, breaking news and guest articles by other musicians (a great way to build traffic).

Other services...

Orkin Marketing is a strategic marketing firm that can help plan your entire marketing/publicity strategy. Go to our contact page to discuss your objectives with us and find out if we're the right firm for you.

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