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Many of the clients we work with do not have full-time management. The expense of having someone full-time simply outweighs the benefits - especially for established artists who can handle many of their own daily affairs. But sometimes those affairs become a major burden and prevent artists from doing what they do best - creating, producing and performing music. More importantly, booking agents, record label contacts, product reps and the many other players in an artists career can become disconnected when they don't have a reliable contact.
It helps to have an outsider with "the view from 30,000 feet" to point out where more can be done. It helps even more when that outsider is a veteran marketer with whose main business is to develop the business side of what an artist does.
Start with the little
things... Many times, this leads to coordination of CDs and merchandise being delivered to shows, scheduling and managing photo shoots, working with companies the artist endorses and much more. We simply react to what our clients need done - and we're proactive in pointing out what we should be doing. What it costs... There are many different kinds of arrangements that can be made, but the common thread with each is that Orkin Marketing is compensated for its time. We first sit down with our clients to help them understand their goals and objectives - and how we can help them exceed both. Then, we provide a written plan that summarizes what we will do and how long it will take. Based on the amount of time we estimate for the work, we are compensated in one of the following ways: Hourly Time Charge: we estimate the number of hours we'll need for specific duties each month and quote a monthly fee. As responsibilities are added, we amend the quoted time, obtain the client's approval of the time we'll need and adjust the fee. Monthly Retainer: we estimate the number of hours we'll need for certain specific and non-specific duties, doing as much work as is necessary for a set price. Every few months, we review how many hours are being spent each month and adjust the retainer, if necessary. Project Fee: we estimate the number of hours we'll need to complete tasks on a project-by-project basis. We should talk... It doesn't cost anything to talk - to brainstorm - about development, management...you name it. Drop us a line or give us a call:
Steven G. Orkin Click here to go back to the artist marketing page. Click here to return to the top of this page. |
