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SOLON, Ohio – October 15,
2004 – Orkin Marketing Consultants, LLC, a strategic marketing firm,
announced that it has been chosen to formulate and execute marketing
plans for recording artist Peter Mayer. Mayer, a solo artist on his own
label, Little Flock Records, is also currently a 15-year veteran of
Jimmy Buffett’s “Coral Reefer Band."
Orkin Marketing will promote Mayer in several areas of his solo career,
including Mayer’s current studio release, “Musicbox.” The firm will also
help promote live shows, including an 18-date Christmas tour that runs
from late November through late December of 2004.
“Peter is the latest in a string of world-class musicians that have
chosen my firm,” Orkin said. “I am very excited about the niche my
company is developing in the music business.”
Recently, Orkin Marketing announced it would be working with Sounds In
Silence, Inc., a company owned by recording artist Jay Oliver. Oliver’s
credits include Sheryl Crow, Glenn Frey, The Eagles, Jimmy Buffett and
Chick Corea. Orkin also announced that it had landed work from The
Player’s Circle, Inc., a company Oliver owns with legendary jazz drummer
Dave Weckl. The company produces instructional products for musicians.
Mayer describes his music as “a mix between Paul Simon, Sting and James
Taylor.” His current “Musicbox” album is layered with folk, jazz and pop
textures. The lyrics can have spiritual overtones, which is not a
surprise, given that Mayer is the son of Lutheran missionaries. “The
lyrics are not necessarily religious in nature,” Mayer adds, “but very
often, my songs echo a spiritual dimension.”
Promoting such a versatile independent recording artist is a welcomed
challenge for Orkin’s firm.
“Consolidation of the radio industry and automation of radio play lists
won’t keep independent artists down,” Orkin said. “The Internet has
opened up the marketplace not only in terms of independent sales, but
also the artist-to-fan and fan-to-fan communication that have built
tremendous loyalty for artists like Peter.”
Orkin says that Mayer was referred to him by other musicians his company
works with.
“Orkin Marketing came highly recommended,” Mayer said. “They have shown
assertiveness and creativity in finding better ways to promote my work.”
A guitarist, vocalist and songwriter, Mayer melds a unique and eclectic
writing style, distinctive voice and virtuoso musicianship to create
compelling and accessible music that is electrifying in live
performance. The Peter Mayer Group boasts an extensive catalog of albums
that touch the jazz, country, rock and folk genres. Their 1988 release
produced the single “Piece of Paradise,” which charted at #8 in
Billboard Magazine. The band has gone on to produce nine albums.
ABOUT ORKIN MARKETING CONSULTANTS, LLC
Founded in 2002 by Steven Orkin, Orkin Marketing Consultants, LLC. (www.orkinmarketing.com)
is a strategic consumer and business-to-business marketing
communications firm. Mr. Orkin has 11 years of experience in consumer
and business-to-business marketing, and specializes in strategic
planning for customer acquisition marketing campaigns. The company is
based in Solon, Ohio.
For more information about Peter Mayer, please visit:
www.petermayer.com
www.littleflockmusic.com
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