Cleveland, Ohio – October 15, 2004 – Orkin Marketing Consultants, LLC, a strategic marketing firm, announced that it has been chosen to formulate and execute marketing plans for Sounds in Silence, Inc. Founded in 2004 by world class jazz musicians Jay Oliver and Bill Lenihan, Sounds in Silence produces four sleep therapy products, including its flagship product, the BabySleep System™.

Orkin Marketing was hired to do public relations work to build direct Internet sales for four products, which are currently available at www.soundsinsilence.com. Steven Orkin, president of the firm, has extensive PR and direct-to-consumer marketing experience with a combined 11 years at Cleveland-based Wyse Advertising, Akron-based Malone Advertising and Wilmington, Delaware-based MBNA Corporation.

“It is very rewarding to help innovative startup companies become successful,” Orkin said. “We offer the strategic expertise and personal attention that small to medium-sized companies need – but without the cost and complexities of traditional advertising agencies.”

The BabySleep System is a one-hour audio track of ambient music layered with real intrauterine sounds. Anecdotal studies have shown the product to be very effective at getting crying babies to sleep through the night. The company’s board of advisors features two pediatricians and a cognitive psychologist.

Other products scheduled for release include the AdultSleep System™, BabySmart System™ and a soothing ambient music track called “The Trees Sometimes Sing,” which features a technology called “Bio Music,” exclusively developed by Lenihan.

Starting with the BabySleep System, Orkin plans to publicize the products with a grass-roots public relations campaign.

“BabySleep’s natural ability to get babies to sleep is newsworthy,” Orkin said. “From medical publications to health and holistic magazines, we plan to provide ongoing information to the public about its proven benefits.”

Sounds In Silence is the second account that has been awarded to Orkin Marketing by Oliver. The firm also announced today that it would be working with The Player’s Circle, Inc., a company based in Los Angeles that produces instructional products for musicians. Oliver owns that company with legendary jazz drummer Dave Weckl.

“Orkin Marketing has provided a consistently high level of innovative strategic thinking and great service,” Oliver said. “I want them involved in everything I do.”

Oliver, a versatile pianist, composer and producer, started his professional career at age 19 playing with legendary trumpet player Maynard Ferguson. He has performed with and or/composed for Glenn Frey, Jimmy Buffett, Joe Walsh, Bonnie Raitt, Wynona Judd and several jazz musicians including Weckl. While managing a commercial recording studio in St. Louis, Oliver helped launch the career of Sheryl Crow, then a schoolteacher, who approached Oliver about collaborating on various projects.

Lenihan is an accomplished composer, guitarist, and pianist who has performed with Ron Carter, Bob Brookmeyer, John Scofield, the St. Louis Symphony and the Opera Theater of St. Louis, Jerry Goldsmith, Henry Mancini, Richard Beirach, Pierre Boulez and Leonard Slatkin, among others. Lenihan has held teaching positions on the applied music faculty at Washington University in St. Louis and is on the adjunct faculty at Webster University.



ABOUT ORKIN MARKETING CONSULTANTS, LLC
Founded in 2002 by Steven Orkin, Orkin Marketing Consultants, LLC. (www.orkinmarketing.com) is a strategic consumer and business-to-business marketing communications firm. Mr. Orkin has 11 years of experience in consumer and business-to-business marketing, and specializes in strategic planning for customer acquisition marketing campaigns. The company is based in Solon, Ohio.

For more information about Sounds In Silence, Inc., please visit:

www.soundsinsilence.com